Times in hip-hop have changed. The culture was meant to evolve but many fans and critics say the genre is growing away from its intended point. Music is merely being made to be made with the bottom line being the only concern. If you weed through the underground enough, you find artists like REUB B.O.Y. One word sums them up. They are lyricists and almost the descendants of real hip-hop. The kind of hip-hop N.W.A., Snoop Dogg, and Tupac made that pushed boundaries and spoke on what was really happening in our world. Very few meet these standards. The new single by REUB B.O.Y. does. Finding just the right touch of the new age sound blending with lyricism and cadence well above par, he has a guaranteed hit on his hands.
Stream the single below and MAKE SURE you keep your eyes on this artist. Along with the pen game, he is also a producer and engineer. The Philadelphia native can also be heard every Thursday from 7PM to 9PM on the hip-hop radio show HypeCity!