Most producers, even when they are unique in their own way, fall into the same sub-genres when it comes to the hip-hop scene. However, some producers are now going a step past the genre and blending the boom bap sound with metal, and old school with jazz. Those are the next generation producers. One in particular is Cole Tidus. Not only a producer, he is also an activist for the underground music community. Unique is a word that still does not give this man the credit his genius deserves. We here at SupportArt got to pry deeper into his thoughts and production process. View our Q&A below!
Q: We see you often giving back to the underground. What is the reasoning behind that mindset?
A: "I often give back to the underground because of how much it has given to me. The way I see it, the more you put into the community the more you will get in return. The best way to receive support is to give it to others first. Hip-hop goes beyond the individual. It thrives when it is seen as a bigger picture movement."
Q: What about your music and movement in hip-hop?
A: "I take my inspirations from Stones Throw and Brainfeeder. I like to incorporate jazz into hip-hop productions. Flying Lotus and James Blake are my idols. I want to make an impact as someone who helps establish more collectives and beat houses. As a producer, you need to build others along with yourself in every aspect."
Q: Do you plan on building your own collective or movement?
A: "I plan on establishing a studio where a network of people can exchange projects. I work better with multiple individuals on a personal level. I prefer to work with individuals who have the same vision rather than confine them to my idea or one certain idea."
Q: What got you into producing?
A: "It was when I saw Deltron 3030 live. The show presented me with the alternative side of hip-hop. My brother was a hip-hop choreographer so I've always had a knack for rhythm. However, that was the moment I was able to see the more experiental side to the genre. There came a point where I was able to indivualize all the sounds, so I started creating in a way that left me with my own recreations. Sampling was my first outlet before I ever became a jazz pianist."
Q: What other genres outside of jazz can people expect from your production work?
A: "I draw a lot of inspiration from psychadelic rock as well. Tame Impala and Radiohead are big influences on my music. People can expect a variety of production and instrumental styles to be present in my work. While I stay close to the hip-hop structure, the performance may be more fusion based."
Q: Who are some of the artists you have already produced for?
A: "Mostly low-key artists but my favorite collaborations have been with Kollege Kado, K. Sigs, Lucy Bomba, Ahimsa, Danny Dwyer, and No Suits. I have gotten some studio work with The D.O.C. and I have had placements for Dua Lipa and other artists in the pop scene. My dream is to work with Isaiah Rashad or SZA in the future."
Q: What rising artists do you want to collaborate with that havent yet hit the mainstream level?
A: "Theres a lot of artists in my web of connections that I need to dedicate time to. Theres a lot of potential in the underground. Some rising artists that I've found compelling are Saba, Smino, and NoName. Its hard to pick from the upcoming talent pool because hip-hop itself is growing at such a rapid rate."
Q: What mainstream producer do you sometimes draw inspiration from?
A: "Some producers I really draw from are Kaytranada, Knxwledge, and James Blake. I use them to help reference my mixes. Ronny J and Clams Casino are also big contributors to the other side of hip-hop I sometimes delve into."
Q: What genres and artists do you tend to sample in your beats?
A: "I havent sampled in awhile because I prefer to make everything from scratch with VSTs and instruments. I have sampled a lot of Chet Baker and Bill Evans in the past, as well as Radiohead. Also a few indie bands like Lewis Del Mar to draw more melodic inspiration. I try to keep things original, but I will recreate chords and melodic structures that I find compelling."
Q: Anything you wouldl like to add before we conclude your Q&A with SupportArt?
A: "In conclusion, shout out to SA for all the support they put forth. I will leave you guys with this. New music is on the way. The entire vault is on its way."
LISTEN TO COLE TIDUS BELOW ON MULTIPLE PLATFORMS!